My ever-changing friendships
David Carr discussed Facebook in his weekly New York Times column this week and hit a few points that I have pondered. First of all, yes, I am on Facebook. I explored it a few months ago as part of my...
View ArticleAdd a social media tool to your toolbox this week
It seems that almost every day I discover another social media book, blog, or concept that I would love to spend hours, if not days digging into. I follow a few experts on Twitter, including Paul...
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Ads, ads, everywhere
A recent article in the Wall Street Journal describes Dubai’s plan to sell corporate-branding rights to its new mass-transit system. The Road and Transport Authority will offer naming rights for two...
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Gratitude, the domino effect
I do great work on my spin bike. Not only do I burn calories and make my heart healthier, I reflect on my day and do some creative thinking. Yesterday, I dedicated my spin session to crafting a haiku...
View ArticleThe HB Exchange
In addition to trading recipes over the lunch table and arguing about the best lobster roll, HBers frequently exchange resources via email and social channels. Highlights from this week include: An...
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What From 2012 Will be Celebrated in 2112?
As a Boston-area resident and worshipper at Fenway Park, which celebrated its 100th anniversary this year, I find myself acutely aware of anything that dates back to 1912 (the list includes LL Bean,...
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Five Reasons I Get Out of Bed in the Morning
Once again, CareerCast’s list of the top ten most stressful jobs includes public relations executive (number five, after commercial airline pilot). Despite this “status,” I love my job for exactly the...
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13 Ways to Adjust Your Content Marketing Dial
If you are like me, every year you set good intentions with regard to your health (you know the drill: eat right, exercise, and drink water). What happens? Life gets in way. But don’t give up. While...
View ArticleSummer Reading
To say that I hail from a family of readers is an understatement. The only thing that my divorced parents have in common is their passion for reading. Breakfast with either of them involves a...
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What I Wish I Knew 20 Years Ago
Next month, Catherine Ahearn joins the HB PR department as an account coordinator. While this isn’t Catherine’s first job — she comes to us with experience working as a freelance editor — her new role...
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